DESIGN
BRANDS
BRand identity
Designing the final drafts of all visual elements and content: color palette, logo, typography, language, voice and tone.
web design
Blending user needs with business goals to provide a consistent web presence and a successful site optimized for performance and sales revenue.
Packaging
Connecting form, structure, materials, color, imagery, and fulfillment profiles to optimize how a product is received.
content
Combining creative thinking with design theory, analysis, and adaptability to increase exposure, promote brand recognition, and convey messages on all social platforms.
renderings
Offering every step of the process: mockups, 3D modeling, photography, videography, post-production editing, web release.
Softwares
Utilizing a variety of resources to accomplish a project’s goals: Adobe CC (Photoshop, Illustrator, InDesign, Premiere, After Effects, Audition), Apple (Logic, Final Cut), Microsoft Office, AutoCAD, Procreate, Squarespace, Shopify.
intuitive, colorful, bold.
Three words we found best captured the way of life represented in Color Field Coffee Co. Using the inspiration of color field painting, the connection to Maine’s wildlands, and a passion for local makings, we crafted a brand that is welcoming and inspiring.
How can design communicate a coffee bean’s tasting notes using only visual elements?
design elements
The logo utilizes the profile of a coffee bean to silhouette the letters C F—this sets an organic tone for the brand.
The microtext encloses the form and pulls the viewer closer to the product.
The Wakened Bird is an element on the inaugural bag design based on a Wallace Stevens poem, and has grown into a mascot for the brand integrated into almost every branded product.
Visit
Down East Gallery celebrates the creative life in Maine. Set on a 35-acre farm in midcoast Maine, the gallery exhibits art in the setting of a home, with over 250 paintings and sculptures in an antique farmhouse and post & beam barn. Back Barn Arts manages weddings and events in the barn, vineyard, and gardens.
Down East Gallery by day, Back Barn Arts by night. Two brands bringing energy into midcoast Maine.
An online store to bring home a piece of Maine.
Over 200 paintings, prints, and sculptures available.
brand identity
Family-owned salsa company located in Big Bear Lake, California. They chop and grind their curated herbs, spices and peppers in their home kitchen, and distribute their product in local markets. The grizzly mascot, Oso, represents a fierce scoop of their salsa. The line-drawn details are inspired by the Spanish Colonial architecture of the region and their home.
The feelings behind the design were intended to be playfulness, melodrama, and connection to the land.
Variations
A study of salsa texture and tone. Spackling and color inspired by the varieties found in salsa. The asymmetry of the text evokes a playful emotion—something you would bring to a party.
Using their jungle backyard as inspiration, the text is built from photos of their leafy plants and compiled in Adobe Photoshop.
Avocados and dragonfruit picked and shipped in the same day from Rainbow, California.
MOCKUPS
